Since his last appearance on the site, rapper Token (Salem, Massachusetts) has hit some major strides in his career and he isn’t showing any signs of slowing down anytime soon. He’s hit viral status with some of his videos, collaborated with the infamous Tech N9ne, and most recently he landed a spot on a movie soundtrack. The film he landed the placement for is the new Scooby Doo flick, SCOOB!. The single that made the project is entitled “Homies.”
This record is produced by Jon Glass & Teeba. The production is of a top notch quality. The clean foundation, breezy musical elements, smooth tempo, and familiar vibe work charmingly together. The hook is noteworthy too. The delivery is easy to comprehend and the lyrics are meaningful. The verses are satisfying. Token comes through with an informal flow, pure wordplay, and storied rhymes. He speaks candidly on close relationships he’s had with various people and how they’ve changed over time. He reflects: “You were my manager, deejay, you were the whole nine. Even a dad when I felt like I didn’t know mine. Something came between us. Ego, cash, or something else. Don’t know what it is. I wonder when recording by myself, damn.” One can definitely feel the emotion come through those bars right there. Overall, this is a very likable single.
The video is directed by Ben Proulx & Token himself. The concept is straightforward. The viewer basically follows along with the young rapper as he goes on a leisurely stroll through a scenic residential area. Tying in with the reflective nature of the song, there are old video clips that play throughout the walk. The clips feature Token and his friends during happier times. The vision concludes with Token wrapping up his journey while the camera fades to black. All in all, this is an excellent representation of the single.
**My Two Cents: It is so awesome to witness an artist go from humble beginnings to major heights in their career. The Illixer got put on to Token in the midst of his journey I’d say but I definitely knew he had something special about him six years ago. The fact that he’s doing it all on the indie tip is a great example and hopefully source of motivation for his peers. “Homies” is a becoming single/video. I think the theme is one that we all have experienced. Plus, you always gotta respect an artist for sharing their personal lives with the world. Token shared on Twitter that he wrote this track to bring him peace/comfort regarding the subject matter. And I totally get it. I believe readers will too. So go ahead and click play. -MinM