Car company Scion recently revealed their newest venture, the iQ Project Museum. The museum features digital exhibits that include content from: DJ Prince Paul, the Los Angeles Chicano Punk Scene, and Strata Records. The purpose of the museum is to save: cultural movements, moments, and musicians, that are at the risk of being forgotten.
The first three exhibits will present unique artifacts from important music moments. Prince Paul’s display will contain a tour of a selection of items from his high school days and the beginning of his career that have never been seen before. This will involve his time as a deejay and producer for Stetsasonic, his work with De La Soul, and two of his solo albums: Psychoanalysis (What Is It?) and A Prince Among Thieves. Reps from Scion say that the museum is the company’s way of taking their support of the creative arts to the next level. The company already has a well established history of working with underground artists. Also, they feel that the museum is a modern way to revere important music matters in a limitless way online. In addition to the museum, DJ Prince Paul is working with Scion on another venture as well. Currently, he is shooting a web series entitled Prince Paul’s Adventurous Musical Journey. The series follows Paul and his friends on their journey for new motivation. The series is a part of Scion’s creative venture, Scion Audio Visual.
**My Two Cents: Not too familiar with DJ Prince Paul but I am a media/technology geek and this sounded hot. I love the whole concept behind the museum. I gave the exhibit a quick glance and it’s actually pretty neat. It’s very informative and Paul contributed a lot of the content himself. He even recorded a brief yet colorful intro. Paul being so hands on, gave everything a nice personal touch. I definitely think Hip-Hop fans should check this out. Never hurts to brush up on your Hip-Hop history. Props to Scion for coming up with such a fresh idea. -MinM