(Photo By Sound Cloud)
Superman Returnz: Destined 4 Greatness (listen/download)
Milwaukee artist $killz has been doing some major things as of late. He’s stepped up his branding with his new #Syphlyfers hash-tag. He’s also branched into merchandising with his new Sypher Squad t-shirts. And to top it all off, he’s joined forces with Amerikas Addiction and their Do What You Desire movement. All very lucrative ventures. So it was only fitting that his newest video be of a high-caliber. It’s for his collaboration with fellow 414 elite artist Yo Dot, which is titled “In My Prime.” The single appears on his latest mixtape Superman Returnz: Destined 4 Greatness. It was produced by Saul Garza Beatz (Brick Squad Monopoly).
The track is set to a laden beat with street savvy musical details, a lively rhythm, and a tough vibe. It is of a four star quality. The hook is valid too. The delivery is attention grabbing and the lyrics are well-bred. The verses are on target. Yo Dot is up to bat on the first half of the song and $killz shreds the mic on the second half. Both rappers incorporate colorful flows, experienced wordplay, and top-level rhymes. They do a flawless job of demonstrating why they are considered two of the best in the Milwaukee music scene. A couple of bars that leave a lasting impression from $killz are: “Yo I started from the bottom. And I made it to the ceiling. And I’m fresh to death. So I guess that I’m making a killing. I’m feeling myself. And she feeling me too. Struggle a** artists you tickle me blue. Funny yo girlfriend is ticklish too. And I f–k like I fight. So I stick and I move. I bend the rules of this rapping. Flyer than a carpet ride., no Aladdin. Download the beat and start japping. When I send it back you hear it and start laughing.” One has to respect the acumen in those bars right there. All in all, this song is a banger for sure.
The video was done by CTM Films. It takes place in an outdoor industrial environment. The two artists give memorable animated performances amidst: graffiti strewn walls, old run down buildings, train tracks, machinery, and more. The rugged set up fits the nature of the record perfectly. There are also quick glimpses of the duo in & around the studio. The visuals conclude with a falling shot of $killz and Yo Dot as they maneuver away from the camera. Additionally, a couple of promo pieces are displayed along with a snippet of “The Night Shift;” which is another track off of the earlier mentioned mixtape. Overall, this was a grade A endeavor.
**My Two Cents: $killz has been one of my favorites for a while now. And I’m a fan of Yo Dot as well. So I was pretty excited to see that the two had linked up for a track & video. They killed it. The beat was super dope and they came with nothing but heat from the hook to the verses. The video was official too. I love the energy that they infused into relaying their parts. Plus, everything was expertly packaged. $killz and Yo Dot get mad props for this one. -MinM
