“Play It Again” (iTunes)
Every once in a while, browsing the internet turns up something fruitful. Today’s session uncovered young singer / songwriter / rapper, Becky G. Becky is repping for Los Angeles, California and is a mere 16 years old. Despite her young age, she has a strong following behind her and is already signed to a record deal. Her deal is with Kemosabe Records (an imprint of RCA Records). RCA is home to the likes of: Alicia Keys, Brandy, Usher, and others. The thing that got Becky noticed was her remix to “Otis” by Kanye West and Jay Z. Her version can be found here. Becky fell in love with music in a variety of ways. She was immersed in old school Soul / R&B while helping her mom around the house. Her father played a lot of traditional Spanish music while she was growing up. And she was introduced to Pop and Hip-Hop via the individuals in her neighborhood. She made the transition from fan to artist when she turned to writing and recording music as a way to cope with the hard times that fell upon her and her family. Her efforts got the attention of production duo The Jam (JoJo, Leona Lewis) who helped her develop three songs including her rendition of “Otis” and the rest is history. Representatives from RCA said Becky won them over with her unique vocals and infinite potential. Her mission with her music is to let the world know what she’s all about while at the same time telling stories that others can relate to. She wants to carry out said mission without limits which will allow her to be flexible with her sounds and creativity. That kind of openness can lead her just about anywhere.
A few days ago, Becky released a new single / video called “Play It Again.” The production is decent. It’s a combination of Hip-Hop fused with Pop. It contains a solid bass, quirky secondary components, a little instrumentation, and a free spirited vibe. The hook is catchy and features Becky putting her vocals to work. The light tone and upbeat style of the vocals are what gives the track it’s Pop feel. The verses are adequate. Becky dishes up a distinguished flow, confident wordplay, and quality rhymes. She does a good job of showing off the sassy side of her character. As a whole, the song is satisfying. The video was directed by Jess Holzworth. It focuses on Becky kicking it back in her old neighborhood in Inglewood, CA. She spends some time with her girls, hangs a little bit with the fellas, gets in a bit of traveling, and does it all with a ton of personality. There are also nods to her Mexican heritage sprinkled throughout the piece. The final shot entails Becky rocking a black top, floral skirt, and sneakers while posted against a wall with her peeps. Overall, this was a cool video.
**My Two Cents: I really like Becky G. She’s got great skills and style for her age. I thought this song and video were cute and super appropriate. I would love to follow her career as she gets older to see how she progresses both vocally and lyrically. I definitely get why RCA scooped her up and believe she has a bright future ahead of her. More of her music and videos can be found on her YouTube channel. Becky G herself can be found online via the following sites: Facebook, Twitter, and Instagram. -MinM