AUTOMatic – “Lower Heaven” (Video)
Art Imitates Life (listen/download)
Say hello to Milwaukee duo AUTOMatic. The group consists of rapper A.P.R.I.M.E., producer Trellmatic, and DJ JDL Rockwell. A.P.R.I.M.E. & Trellmatic have been working as a unit since 2007 but have been in the game pursuing other endeavors since the early 2000’s. They were brought together out of a mutual appreciation for each other’s craft and the desire to become involved in something different. They dropped their debut project Audiology in 2008 and have been sailing right along ever since. It should be noted that the fellas are also a part of a bigger faction known as the House Of Mutants. Over the course of the past few years AUTOMatic has: rocked a wide range of stages, released a handful of projects, and earned positive acclaim worldwide. Their goal with their music is to pay homage to as well as revive the Golden Era of Hip-Hop. With a style described as: “a collision of sound that incorporates Hip-Hop, Jazz, Soul, R&B, and Funk into a pleasing vibe on record and a dynamic performance when on a stage (Facebook);” it seems like they are representing the Golden Era pretty well. At present, they are pushing a video for a song off of their latest offering, Art Imitates Life. The song is called “Lower Heaven” and the visuals can be found after the break.
“Lower Heaven” is a soulful old school style track with a sleek urban vibe and high-class content. The video was shot, edited, and directed by TradeMark. It takes place throughout the city, sprinkled with some interesting backdrops and special effects. For example, there are shots that take place in and outside of a spacious church with a beautiful antique structure. Another setting example would be, in front of a large wall covered in an elaborate graffiti piece. The effects include things such as: a divine themed artistic opening, split screen tricks, reoccurring fire imagery, etc. Additionally, A.P.R.I.M.E. & Trellmatic display an incomparable chemistry with one another. They give off a ton of charisma as well. The video wraps up with a final shot of the guys jamming out and then it gives way to promo credits. As a whole, this was a novel flick.
**My Two Cents: This was my first taste of AUTOMatic and I have to say I’m pretty impressed. The fellas have a very dope style / presence about them. The song was on point. And the video was fly too. Big salute to A.P.R.I.M.E. & Trellmatic. For more with the fellas, their Facebook Page can be found above and they are also on Twitter. Hit up those links and see what else they have going on. -MinM