Home Milwaukee's Finest Emmitt James – “Investments” (Video)

Emmitt James – “Investments” (Video)

by Miracle

(Photo By Twitter)

Are You Listening Yet? (listen/download)

Poetic rapper Emmitt James released a new flick last month for a single titled “Investments” which can be found on his latest mixtape offering, Are You Listening Yet?. The song is a mid-tempo number that touches on the subject matter of having to deal with life while being low on cash. It additionally shares some insight as to how Emmit views his career as an artist.


The video was written and directed by Emmitt’s partner in crime, I.X. Matthew. He also makes a cameo appearance in the piece. The visuals are short and done completely in black and white.The plot of the video has a typical day in the life of Emmitt James type of feel to it. The video kicks off with a shot of the sun in the sky and Emmitt walking down the block getting his day started. From there he is shown out and about doing things like   hitting up the studio, grabbing a bite to eat, etc. The video ends with Emmitt sitting on the stage of an empty theater, seemingly deep in thought. Overall, this was a quick yet tasteful watch.

**My Two Cents: I like the natural feel of this project. It didn’t seem like Emmitt was working on a video at all. He just did his thing as if the camera wasn’t even there. That was cool. And I like the theme of the track as well. Very easy to empathize with and it’s always a pleasure to get a little personal glimpse of an artist from time to time. Be sure to check out Are You Listening Yet? via the provided link. Also, hit up Emmitt‘s and I.X. Matthew‘s respective Tumblr pages. -MinM

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