If he does nothing else, Milwaukee artist Damir Balo ensures that he stays pushing fresh tunes from his catalog on a regular basis. One of his latest campaigns is for a song called “Is What It Is.” The single actually appears on his most recent project, Chasing Forever 5.
The production here is complimentary. It is made up of: a compact base, peculiar secondary elements, a relaxing tempo, and a nonchalant vibe. The hook is fair. The delivery is crisp and the lyrics are of a transparent nature. They get the point across clearly but it would’ve been nice to hear just a little more creativity within the wordage. The verses are moderate. Damir Balo supplies a tamed flow, respectable wordplay, and sufficient rhymes. He demonstrates the concept behind the phrase in the title of the track pretty accurately. A sprinkling of standout lines include: “You ain’t gotta fight that s–t. You ain’t gotta hide that s–t. You ain’t gotta climb that cliff. You ain’t gotta try that hard. You ain’t gotta fly that far. (…) F–k who you with cause it is what it is. F–k who you with cause it is what it is.” Those are some pretty candid opening bars right there. As a whole, this is a satisfactory offering.
**My Two Cents: Damir Balo still retains his neat style and ability to comfortably rock an experimental beat with this cut. Which is what put him on my radar in the first place. So that’s a definite plus. However, his rhymes could still use just a little more spark to take things to the next level. This song is proper as is but with a bit of an edge to it, it could’ve been a serious anthem. But I believe readers will be able to relate to the overall sentiment behind the tune and thus should give it a play. So go ahead and get to clicking. -MinM