The site hasn’t done a post on Malik Ferraud in ages. So decided to show the Baltimore representer some love and share his new video with East Coast emcee Emilio Rojas. The two paired up for a collaboration dubbed “Nothing Comes Easy.” The song was produced by Spencer Brown. The production turned out suitably. The beat has a classic Hip-Hop feel to it with groovy musical elements and a mid-tempo pace. The hook is admirable too. The vocals are easy on the ears and the lyrics are truthful. The verses are savory. Emilio Rojas goes first and Malik Ferraud speaks his mind next. Both artists dish out seasoned flows, commendable wordplay, and satisfying rhymes as they convey the message that nothing in life is simple and that it takes hard work to achieve success. Overall, this is a very genuine offering.
The video was shot by Rex Arrow Films in New York City. It is composed of footage from all five boroughs and basically just depicts Emilio & Malik doing their thing. They spit amongst some idyllic locations with everything from an expansive body of gorgeous blue water to the hustle & bustle of city life as their backgrounds. The rippleless transitions, vivid close ups, and diverse angles of the flick make for flattering techniques. The vision concludes with a wide shot of Malik walking along a pier. As a whole, this was a constructive effort.
**My Two Cents: This was a great way for Malik to start preparing his fans for his upcoming release. The single is significant and the video was a choice accessory. The press for the video promises that this is just the first in a long line of new material to come from Mr. Ferraud. I can’t wait to discover what’s next. His pending untitled project is slated to be released by sometime this Winter at the latest. It was enjoyable to see Emilio Rojas in action too. I was put on to him and his music back when I first started blogging. Be sure to explore those links for more with both emcees. -MinM